Recession, depression, or economic hardship? Does what we call it really matter? All that we know is gasoline, eggs, milk, and bread cost more now than they did ever before.
News about our economic problems is an everyday event. House foreclosures, increase in food prices, and outrageous health care cost are just a few to name! The economy is taking it's toll on the American public and our mindsets. Whatever definition for the state of our economy – our individual perception becomes our reality! The feeling of fear and worry force us to resort to our basic survival instincts. If it cost $ 50, $ 60, or $ 100 dollars to fill up our gas tank, compared to when it cost half as much, we now need to find twice as much money to keep life in balance. You still need your $ 4 cigarettes or latte to stay sane everyday! But it really is all in perception – what we focus on and spend our time focusing on. But in business, this can be the difference between survival and growth.
Any profitable business has the goal of increasing their incoming cash through sales. However, to do so you need to increase your outgoing cash in sales and marketing. You need to spend money to make money. But if you are focused on the recession, then the fear of losing money is all you can think about, and you are less likely to spend money, therefore, less likely to make money, too.
The fact is that increasing your sales and marketing during an economic recession is one of the best investments you could make. Since marketing is about grabbing the minds of your market. And your competitors will be like most businesses with fear and cut their marketing spending. So, realistically, you will be gaining more of the public's attention for the money. With supply and demand low, you will also gain more marketing for your dollar.
But to first erase this fear in your own mind and turn the recession and economic problems into a cash surplus for you, we must erase the everyday fear that you see at home with friends and family. Begin at home to improve your life and business while helping others at the same time. What can you do at home today, this week, to begin to save money, get more for your dollar, and even make more money for those you love. This will help one make a shift in their mental focus from fear and survival to thriving.